Co-author and success partner
Yuri Cordero
VP & Executive Producer at Primer Impacto


About The Author
Yuri Cordero is Vice President and Executive Producer of Primer Impacto, the longest-running Spanish TV news magazine program in the USA. With over 30 years of media industry experience, she leads national, international teams, news, and entertainment projects. As speaker, best-selling author, Yuri inspires new levels of leadership through mentoring, teaching, guest appearances, interviews, and social media. Dedicated to serving God and non-profit boards, she embodies excellence in leadership and community service.
Professional Scope
Pioneering Executive Producer and Media Leader
Yuri Cordero, as the Vice President and Executive Producer of Primer Impacto on TelevisaUnivision, commands a significant presence in the Spanish-language media landscape. With over three decades of experience, Yuri has led national and international teams in delivering impactful news and entertainment projects to global audiences, embodying leadership and excellence in the media industry.
Advocate for Health, Mental Wellbeing, and Community Service
Beyond her professional achievements, Yuri’s personal journey as a breast cancer survivor underscores her commitment to advocacy and community service. Her work with the National Breast Cancer Foundation (NBCF), National Alliance on Mental Illness (NAMI) Miami, and HAAPE demonstrates her dedication to early detection, mental health awareness, and supporting individuals with autism. Her service on non-profit boards reflects a deep commitment to improving lives and communities.
Inspirational Speaker and Best-Selling Author
An accomplished bilingual international speaker and best-selling author, Yuri extends her influence beyond media to inspire new heights of leadership and empowerment. Whether through mentoring, public speaking, or her written works, Yuri’s message of resilience, faith, and leadership resonates deeply, offering guidance and inspiration to a diverse audience.
Recognized Leader and Mentor
Honored as an Agent of Impact by the Florida Marlins and a Gala Speaker for the President’s Volunteer Service Award (PVSA) Awards, Yuri’s contributions to media, community service, and leadership mentoring have garnered widespread recognition. Her role as a mentor and advocate showcases her ability to inspire others to pursue excellence, make a positive impact, and navigate challenges with grace and determination.

Co-author and success partner
